Natalia Zubrich, COO of Orange.Life!, part of Orange Group, explains why co-living has become an attractive and secure real estate investment model for buyers from around the world.
Co-Living as a Smart Investment Format
In 2023, several international developers entered the UAE market, increasing competition. In Dubai, success belongs to those who offer a clearly differentiated product.
Orange.Life! focuses on co-living serviced apartments, a format designed for mid-term tenants such as entrepreneurs, remote professionals, freelancers, and digital nomads.
Co-living combines:
Residents benefit from lower rental costs compared to traditional apartments or hotel stays, while also saving on separate office or coworking expenses. The result is a cost-efficient “work-and-live” model that particularly appeals to millennials and Gen Z professionals.
The concept originated in California, gained strong traction across Europe, and is now expanding in Dubai, where demand for flexible, community-oriented living continues to grow.
Orange.Life! focuses on co-living serviced apartments, a format designed for mid-term tenants such as entrepreneurs, remote professionals, freelancers, and digital nomads.
Co-living combines:
- Private fully furnished apartments
- Coworking areas
- Shared social and lifestyle spaces
- Fitness, entertainment, and community zones
Residents benefit from lower rental costs compared to traditional apartments or hotel stays, while also saving on separate office or coworking expenses. The result is a cost-efficient “work-and-live” model that particularly appeals to millennials and Gen Z professionals.
The concept originated in California, gained strong traction across Europe, and is now expanding in Dubai, where demand for flexible, community-oriented living continues to grow.
Operational Efficiency and Community Value
One of the key differences between co-living and traditional residential property lies in operational structure. Larger shared areas reduce individual maintenance costs while enhancing tenant experience. This improves cost efficiency and strengthens rental demand.
Unlike hotels, co-living projects are designed to build communities. Tenant profiles such as age, profession, and lifestyle preferences are carefully considered to create a cohesive environment. This curated approach increases tenant satisfaction and occupancy stability.
Orange.Life! currently offers investment in its operational project izzzi.life Mint located in Jumeirah Village Circle (JVC). The property was acquired and fully renovated in 2023.
The complex includes:
Professional management is handled by izzzi. The project holds a 9.6 rating on Booking.com.
Investors benefit from:
Unlike hotels, co-living projects are designed to build communities. Tenant profiles such as age, profession, and lifestyle preferences are carefully considered to create a cohesive environment. This curated approach increases tenant satisfaction and occupancy stability.
Orange.Life! currently offers investment in its operational project izzzi.life Mint located in Jumeirah Village Circle (JVC). The property was acquired and fully renovated in 2023.
The complex includes:
- 115 apartments in three categories
- Integrated work and leisure spaces
- Outdoor cinema
- Swimming pool
- Golf simulator
- BBQ area
Professional management is handled by izzzi. The project holds a 9.6 rating on Booking.com.
Investors benefit from:
- Full legal support
- 8% guaranteed return stated in the contract
- Professional property management
- Entry price from approximately USD 150,000
- Installment payment options
Long-Term Investor Relationships
Orange.Life! positions itself as a long-term investment partner. More than 20% of clients return to purchase additional units, reflecting strong investor satisfaction and repeat business.
One investor, who initially purchased an izzzi-branded apartment in Saint Petersburg in 2022, later invested in izzzi.life Mint in Dubai for USD 143,000. Within a year, the market value increased to over USD 160,000, while rental income began one month after purchase.
One investor, who initially purchased an izzzi-branded apartment in Saint Petersburg in 2022, later invested in izzzi.life Mint in Dubai for USD 143,000. Within a year, the market value increased to over USD 160,000, while rental income began one month after purchase.
Upcoming Project: izzzi.life Lime
Orange.Life! is preparing to launch a new co-living development, izzzi.life Lime, located near Dubai World Trade Centre and within walking distance of the Museum of the Future.
The 17,800 sq. m project will include:
Upper floors will offer panoramic views of Downtown Dubai, including the iconic Burj Khalifa.
With approximately 85% of Dubai’s population consisting of expatriates, demand for flexible, community-focused living solutions remains strong. Orange.Life!’s co-living model combines guaranteed income protection for investors with a high-demand rental format in one of the world’s most dynamic real estate markets.
The 17,800 sq. m project will include:
- Over 180 apartments
- Swimming pool
- Outdoor cinema
- BBQ area
- Gym
- Padel tennis and squash courts
- Modern coworking space
Upper floors will offer panoramic views of Downtown Dubai, including the iconic Burj Khalifa.
With approximately 85% of Dubai’s population consisting of expatriates, demand for flexible, community-focused living solutions remains strong. Orange.Life!’s co-living model combines guaranteed income protection for investors with a high-demand rental format in one of the world’s most dynamic real estate markets.
