A new investment trend is gaining strong momentum in the UAE real estate market: co-living serviced apartments. How can investors capture high yields in today’s market conditions? The management team of Orange.Life!, the investment division of international holding Orange Group, share their perspective on opportunities in Dubai.
In an interview, Chairman Dmitry Stepanov and COO Natalia Zubrich spoke about the current investment landscape in Dubai and why the market continues to attract global capital.
In an interview, Chairman Dmitry Stepanov and COO Natalia Zubrich spoke about the current investment landscape in Dubai and why the market continues to attract global capital.
Standing Out in Dubai’s Competitive Market
Dubai is a fast-moving, highly competitive real estate environment. Success here depends on differentiation, product quality, and strong asset management.
Orange.Life! specializes in serviced apartments in a co-living format, positioned between residential and hospitality sectors. Investors purchase fully furnished, ready-to-operate units, while professional management is handled by izzzi, part of Orange Group.
The company brings over 25 years of experience in commercial and residential property management across Russia, Germany, and the UAE. Its investment portfolio exceeds USD 220 million, with more than 250,000 sq. m under management and over 1,000 units operated.
“Our growth is built on careful planning, realistic forecasting, operational discipline, and delivering high-quality service. This approach allows us to be a reliable long-term partner for investors,” says Dmitry Stepanov.
Orange.Life! specializes in serviced apartments in a co-living format, positioned between residential and hospitality sectors. Investors purchase fully furnished, ready-to-operate units, while professional management is handled by izzzi, part of Orange Group.
The company brings over 25 years of experience in commercial and residential property management across Russia, Germany, and the UAE. Its investment portfolio exceeds USD 220 million, with more than 250,000 sq. m under management and over 1,000 units operated.
“Our growth is built on careful planning, realistic forecasting, operational discipline, and delivering high-quality service. This approach allows us to be a reliable long-term partner for investors,” says Dmitry Stepanov.
izzzi.Life Mint: Co-Living in JVC
Orange.Life! entered the UAE market in 2023 with the launch of izzzi.Life Mint, a fully furnished co-living apartment hotel located in Jumeirah Village Circle (JVC), one of Dubai’s fastest-growing residential communities.
The project was acquired in March 2023 and fully renovated. It features 115 units ranging from 20 to 90 sq. m, designed for singles, couples, and families. All apartments include balconies or terraces.
Co-living remains a niche segment in Dubai, with limited supply compared to traditional residential or hotel developments. This scarcity supports high occupancy rates and stable rental income for investors.
The project offers modern design, smart layouts, lifestyle amenities including an outdoor cinema, swimming pool, golf simulator, BBQ area, and regular community events. Professional management ensures strong guest satisfaction, reflected in a 9.6 rating on Booking.com.
The project was acquired in March 2023 and fully renovated. It features 115 units ranging from 20 to 90 sq. m, designed for singles, couples, and families. All apartments include balconies or terraces.
Co-living remains a niche segment in Dubai, with limited supply compared to traditional residential or hotel developments. This scarcity supports high occupancy rates and stable rental income for investors.
The project offers modern design, smart layouts, lifestyle amenities including an outdoor cinema, swimming pool, golf simulator, BBQ area, and regular community events. Professional management ensures strong guest satisfaction, reflected in a 9.6 rating on Booking.com.
Investor-Focused Model
Orange.Life! offers a turnkey investment model tailored to the UAE market:
Entry level starts from USD 155,500, which remains competitive by global real estate standards.
Investors can purchase remotely. UAE legislation and banking infrastructure support secure дистанционные transactions. Flexible payment options are available, including installment plans and multi-currency transfers.
- Full legal support for transactions
- 8% guaranteed return
- Competitive rental rates
- Low operating costs
- Professional asset management
Entry level starts from USD 155,500, which remains competitive by global real estate standards.
Investors can purchase remotely. UAE legislation and banking infrastructure support secure дистанционные transactions. Flexible payment options are available, including installment plans and multi-currency transfers.
Growth Strategy in the UAE and Beyond
Orange Group’s development strategy is branded “5x5” – five locations within five years. The company plans to launch at least two additional co-living projects in the UAE and is currently acquiring land plots for development. Expansion into Asian markets is also underway.
The company’s strategic goal is to reach a valuation of USD 1 billion by 2027.
Investment decisions at Orange.Life! are based on three perspectives:
The company’s mission is to provide investors with financial freedom through structured, professionally managed real estate opportunities in Dubai and other high-growth markets.
The company’s strategic goal is to reach a valuation of USD 1 billion by 2027.
Investment decisions at Orange.Life! are based on three perspectives:
- From the investor side: liquidity and ROI
- From the guest side: comfort and lifestyle standards
- From the operator side: cost efficiency and revenue performance
The company’s mission is to provide investors with financial freedom through structured, professionally managed real estate opportunities in Dubai and other high-growth markets.
