Orange.Life! Discusses a New Type of Investment Property in the UAE
Co-living is a new type of investment property gaining momentum in the United Arab Emirates. How can investors leverage the high-yield opportunities emerging right now? Leaders of Orange.Life!, the investment division of international holding Orange Group, share their insights.
During an interview with Business Emirates, Dmitry Stepanov, Chairman of the Board of Directors of Orange Group, and Natalya Zubrich, Chief Operating Officer of Orange.Life!, discussed the attractive opportunities and prospects currently available for investors in the Dubai real estate market.
“In Dubai, the uniqueness and differentiation from competitors are important aspects of the company's product.”
Orange.Life! offers serviced apartments in the co-living format—a distinct segment that combines elements of residential and hotel sectors. These apartments come fully equipped with all amenities, making them a convenient option for tenants, and a lucrative investment asset managed by the specialized team at Izzi Management Company, a part of Orange Group.
With 25 years of experience managing commercial and residential real estate in Russia, Germany, and the UAE, Orange.Life! has built an investment portfolio worth US$250 million, managing over 250,000 square meters of real estate and more than 1,000 premises.
“Our results are the merit of a whole team of professionals who are passionate about their work. Setting big, ambitious goals, carefully calculating forecast indicators, and providing high-quality service—this is how we achieve success, become a reliable partner for investors, and make vacations affordable for guests,” says Dmitry Stepanov.
“We knew from the beginning that Dubai would be a very challenging and competitive market. That’s why uniqueness and differentiation are crucial. Our serviced apartments in the co-living format are presented in standalone units, ensuring full occupancy and stable income for investors,” adds Natalya Zubrich.
A New Format of Living and Investment
The Orange.Life! complex offers ergonomic design, an array of amenities, and a vibrant guest experience: open-air cinema, golf, swimming pool, BBQ area, events, and more. This quality is a direct result of the professional team at izzzi, reflected in the complex’s Booking.com rating of 9.6.
20% of Investors Return to Orange.Life! for Their Next Purchase
“For you, as for the best friend!”
“We create the best real estate investment products and treat our investors like best friends. That’s why 20% return for a second or third purchase—a testament to our quality,” says Dmitry Stepanov.
Orange.Life! provides:
- Full legal support
- 8% guaranteed income
- Low operating costs
- Professional property management
- Affordable entry threshold: from US$155,500
- Option to pay in installments (legally compliant with UAE laws)
- Multicurrency transactions, including RUB via official agents
Investing is Easy and Convenient
The first investment with Orange.Life! can mark the beginning of a long-term, mutually beneficial partnership. According to Zubrich:
“Our company strategy, ‘5x5 – in 5 years, 5 locations,’ includes professional team development, global market analysis, and identifying promising areas to offer the best investment options with guaranteed profits.”
Plans for 2024 Include:
- Launching at least two new co-living projects in the UAE
- Acquiring land plots (already underway)
- Expanding into the Asian market (plot selection in progress)
Looking Ahead: US$1 Billion Goal by 2027
“We’ve set a bold goal: to reach a company valuation of US$1 billion by 2027. No geopolitical or economic obstacles will deter us,” says Stepanov.
At Orange.Life!, decision-making is rooted in professionalism, accurate forecasting, and a dedication to investor success.
“Our mission is to help people achieve financial freedom and independence—that is the core of everything we do.”