In the previous edition, experts from the investment company Orange.Life!, part of the Orange Group holding, shared news about their entry into the UAE real estate market. In this issue, we continue the conversation by exploring the features of their investment products and what sets the new real estate format—co-living—apart, making it both attractive and secure for investors from around the world.
According to data published by Forbes in March 2024, six Russian developers, including Orange Group, entered the UAE market in 2023. In this highly competitive real estate environment, creating unique offerings is essential for business success. Orange.Life is introducing a new trend in residential real estate—co-living—and is currently offering investors apartments in its active project, izzzi.life Mint, while preparing to launch its next development, izzzi.life Lime. Here’s how investors can turn this trend into a long-term opportunity in Dubai.
Co-living: A Smart Investment Format
Co-living is an innovative housing model that combines private living space with shared areas for work and social interaction. This concept is especially attractive to mid-term renters such as digital nomads, freelancers, business travelers, and project-based professionals.
Residents benefit from cozy private bedrooms along with coworking spaces, community lounges, meeting rooms, fitness areas, game zones, cafes, and even equipped video production rooms. This all-in-one format allows guests to enjoy cost-effective accommodation that replaces the need for renting both an apartment and an office.
Renting a room in a co-living property is often more affordable than a hotel room or full apartment, while offering significantly more value—especially with the integrated workspaces and social infrastructure.
“This well-organized ‘work resort’ is most popular among millennials and Gen Z who value remote work and travel. The co-living trend originated in California, has spread widely across Europe, and we believe Dubai will also embrace its advantages,” notes Natalia Zubrich, COO at Orange.Life!
Expert Insights
Orange.Life! experts highlight the key differences between investing in traditional housing and co-living units. One major advantage is the reduced operating expenses for co-living property owners, thanks to the shared space design and efficient communal facilities.
A defining feature of co-living, as opposed to hotels, is the philosophy of community, implemented by the property management company. Guests are placed based on lifestyle compatibility—taking into account age, family status, profession, and interests—which fosters a like-minded environment filled with engaging events and experiences.
“Our investment offers in Dubai start with the ready-to-operate project izzzi.life Mint. The complex includes all the key advantages of the co-living format. We provide full legal support for all transactions, guarantee an 8% annual return, and offer professional property management. You can start investing with Orange.Life from just $150,000, and installment plans are available,” says Natalia Zubrich.
Proven Success: izzzi.life Mint
Orange.Life’s first successful co-living project in Dubai is the izzzi.life Mint apartment complex, located in Jumeirah Village Circle (JVC). The property was acquired and fully renovated in 2023 and now includes 115 units across three categories, along with vibrant shared spaces for work and leisure. The property is professionally managed by the izzzi team and boasts a Booking.com rating of 9.6.
Amenities include a modern design, open-air cinema, swimming pool, BBQ area, and golf space. All izzzi properties follow the Easy-living concept—accessible, comfortable, and community-oriented.
Long-Term Relationships with Investors
At Orange.Life!, the focus is on building strong, long-term relationships with investors. “For you, like for a best friend!” is not just a slogan—it’s the company’s philosophy. Thanks to this client-centered approach, 20% of investors return for a second or third investment.
Here’s how Orange.Life! client and repeat investor Yulia describes her experience:
“We bought our first Orange.Life! property in 2022 in St. Petersburg—an apartment in the izzzi hotel on Bankovsky Lane. We were attracted by the affordable price and guaranteed income. Later, I became interested in Dubai real estate and was already familiar with the co-living concept. We confidently decided to invest in izzzi.life Mint in 2023 for $143,000. A year later, the market value of our unit exceeds $160,000, and I began receiving returns in foreign currency just one month after purchase. This was our second investment with Orange.Life, and we are closely following their new opportunities.”
Coming Soon: izzzi.life Lime
Orange.Life continues its Dubai expansion with the upcoming izzzi.life Lime project, also built around the co-living concept. The new property is being developed near the Trade Centre metro station, within walking distance of the Museum of the Future.
The 17,800 m² building will feature:
- A rooftop transparent pool
- BBQ area
- Gym
- A modern coworking zone
- Over 228 apartments with state-of-the-art design
Panoramic windows will offer stunning views of Downtown Dubai, the famous fountains, and Burj Khalifa.
A Safe Investment Choice
According to statistics, 85% of Dubai’s population consists of active expats, and the UAE’s regulatory environment is business-friendly. Orange.Life!’s guaranteed income model protects investors from market and seasonal volatility, making this one of the safest investment options available.
The advantages of co-living as a real estate format not only attract tenants but also ensure high profitability for investors with Orange.Life!